Keys to open your own gym or fitness center

If you are thinking or dreaming about having your own gym or fitness center one day, you are in the right place. We have created a guide for beginners with all the steps prior to the opening of your Wellness Center.

Define your goals

There is a wide range of possibilities in terms of fitness and wellness business models. From a Gym Boutique still Mass center with a wide range of activities. There are centers that offer specific activity such as Yoga or Pilates And there are spaces where technology plays a main role and welcomes collective classes of all kinds.

They all have their benefits and everything depends on what your goals are. For example, a small gym that offers ONE -to -to -personal training services is a more personal treatment with the client which translates into a better loyalty. On the opposite side, a mass gym can allow greater rotation of its clientele and ignorance of it.

Study the market you want to direct

Learning to open a gym means doing homework. In this case, it means making an adequate amount of market studies to better understand the sector. You can start, answering these questions:

What is your market potential?

Is the growing or decline sector?

Who are your main competitors and what local market share they have?

What is the differential value you are going to offer?

What does competition well?

In what areas does competition have deficiencies?

What are your possible shortcomings and strengths in front of the competition?

Answering these questions will help you to settle the foundations of your project, see your viability and be able to deal with possible inconveniences. Now it is time to shape your business plan or Business Plan. The business plan will serve as a complete guide for the future of your company and will be the source you use when you want to convince possible investors to finance your business.

A business plan can be initiated by answering the basic questions of journalism:

That: Define your company, set the products and services

Who: Define the necessary agents

As: Define what the operation of your fitness business will be

So that: Establish objectives

Complete your business plan with a summary of your previous market analysis, detailing the structure and management of your gym, knowing your financial needs, establishing an approximate calendar of investment recovery.

Your passion may be sport and make you urticaria the numbers, but when we want to do business it is a part that we cannot ignore so that everything we can say about the importance of a detailed business plan falls short.

Get financing

Now that your dream already has a form and can be demonstrated with numbers is time to get financing. There are infinite options. In Evergy we have a financing 100% without interest. It is designed for 10 to 50 k projects and we would only need to know the CIF of your company so that the financial entity can do a study and make a risk assessment.

In any case, financing options are as wide as the possibilities of your business. So do not desist and explore all your possibilities.

Expert advice

Finding a good location is key. We cannot forget that the majority of your clients will arrive at the proximity to the center or comfort. Having the advice of experts who validates extensive experience will always be a success. That is why Evergy with more than 25 years of experience knows the needs of the market well and offers much more than a product sales service.

From a free advice where the viability of the project is analyzed to a technical service and continuous post -sales assembly. We talk about a 360 service managed by people, for people.

Give value to marketing and communication

Finally, you have to start making your new business known. Marketing skills are an important factor when learning to open a gym and avoid failure in a few years.

There are endless marketing options, but here there are some vital steps that every owner of a business should give:

Build a professional website

Learn to maximize SEO on your website

Create profiles on social networks and start accumulating followers

Make sure the community knows that you exist

Combine traditional marketing tactics (radio, television, direct mail) with digital (newsletters, email marketing, PPC advertising, etc.)

Offers health and well -being

Now it is time to focus on what really matters: to offer a quality service and meet the needs of your customers.

Go for it!