KEYS TO OPENING YOUR OWN GYM OR FITNESS CENTER

If you are thinking or dreaming about having your own gym or fitness center one day, you are in the right place. We have created a beginner's guide with all the steps required to open your Wellness center.

Define your objectives well

There is a wide range of possibilities in terms of fitness and wellness business models. From a boutique gym to a massive centre with a wide range of activities. There are centres that offer a specific activity such as yoga or pilates and there are spaces where technology plays a leading role and host group classes of all kinds.

All of them have their benefits and it all depends on what your goals are. For example, a small gym that offers one-to-one personal training services means a more personal relationship with the client, which translates into greater loyalty. On the other hand, a massive gym can afford a higher turnover of its clientele and lack of knowledge of it.

Study the market you want to target

Learning how to open a gym means doing your homework. In this case, it means conducting a fair amount of market research to better understand the industry. You can start by answering these questions:

What is your market potential?

Is the sector growing or declining?

Who are YOUR main competitors and what local market share do they have?

What is the differential value that you are going to offer?

What does the competition do well?

In what areas is the competition lacking?

What are your potential weaknesses and strengths compared to the competition?

Answering these questions will help you to lay the foundations of your project, see its viability and be able to deal with possible problems. Now is the time to shape your business plan. The business plan will serve as a complete guide for the future of your company and will be the source you use when you want to convince potential investors to finance your business.

A business plan can be started by answering the basic questions of journalism:

What : Define your company, establish the products and services

Who : Define the necessary agents

How : Define how your fitness business will operate

Why : Set some goals

Complete your business plan with a summary of your previous market analysis, detailing the structure and management of your gym, knowing your financial needs, and establishing an approximate payback schedule.

Maybe your passion is sport and numbers give you hives, but when we want to do business, it is a part that we cannot ignore, so everything we can say about the importance of a detailed business plan falls short.

Get funding

Now that your dream has taken shape and can be proven with numbers, it's time to get financing. There are endless options. At evergy we have 100% interest-free financing . It is designed for projects of 10 to 50 k and we would only need to know your company's CIF so that the financial institution can carry out a study and perform a risk assessment.

In any case, the financing options are as wide as the possibilities of your business. So don't give up and explore all your possibilities.

Expert advice

Finding a good location is key. We cannot forget that most of your clients will come because of proximity to the centre or convenience. Having the advice of experts who have extensive experience will always be a success. That is why Evergy, with more than 25 years of experience, knows the needs of the market well and offers much more than a product sales service.

From free advice where the feasibility of the project is analysed to ongoing technical service and after-sales assembly. We are talking about a 360 service managed by people, for people.

Give value to marketing and communication

Finally, you need to start promoting your new business. Marketing skills are an important factor when it comes to learning how to open a gym and avoid failure in a few years.

There are endless marketing options, but here are some vital steps every business owner should take:

Build a professional website

Learn how to maximize SEO on your website

Create social media profiles and start building up followers

Make sure the community knows you exist

Combine traditional marketing tactics (radio, television, direct mail) with digital (newsletters, email marketing, PPC advertising, etc.)

Offers health and well-being

Now it's time to focus on what really matters: offering quality service and meeting your customers' needs.

Go for it!